Make the phone your own!
Huawei's launch in Australia needed something over-the-top exciting and innovative to stand out from the crowd. So we created a website with a truly personalised approach, majorly fun interactivity, and 'how-did-they-do-that' ideas.
The user experience design was incredible. A life-sized phone was depicted in the middle of the screen, allowing you to play around with all the cool features. But it didn't stop there! With Facebook Connect, we allowed users to make the phone their own - pulling in their photos, videos and wall posts to fill the phone with their content.
Check out the video. There simply is no better way to visualise owning a Huawei!
Glen McPherson, Jonathan Miranda: Interaction Design & User Experience; George Marsden, Kerri Ambler: Digital Design; Paul Fenton: Art Direction; Newism: Development Partner
Agency: Arnold Furnace • Client: Huawei MobileInteraction Design, Web Design, Web Development2012
Warner Bros. Australia
The action-packed, blockbuster site of the year warnerbros.com.au
The Warner Bros. Australia website was an immensely rewarding project. With a complete redesign, the new site added aggregated content from fan & review sites, a user-centric community that encouraged participation, emotive searching options, and a completely tailored eCommerce experience that personalised content display and promotional offers to the interests of the user. Warner Bros intends to foster customer loyalty, and continually enhance their site with some incredibly new and exciting features, so stay tuned!
Roles: Design Lead, Technical Direction, Art Direction
Agency: Arnold Furnace • Client: Warner Bros. Australia
Come say hi @glenmcphersonInteraction Design, UI/UX, Web Design2012
Online fashion, beauty and lifestyle destination
Rouge continues to be an amazing project to be involved with. When developing the original design, I was inspired to create an interface that was sleek and elegant, yet retained the glossy magazine feel of Rouge’s retail competitors. The bright, bold colours, sharp edges and saturated images appeal to this stylistic personality, yet also enhance the supremely important concept of usability.
The success of Rouge as a platform couldn’t have been accomplished without the amazing group of people who work tirelessly for it’s benefit. It’s an privilege to work with such a talented team, and a dream client who has continually been supportive and willing to push the boundaries.
Roles: Design Lead, Technical Lead, Art Director
Agency: Arnold Furnace • Client: Procter & GambleAdvertising, Interaction Design, Web Design2012
Olay UV Monitor
Skincare for Australian conditions.
UV Monitor was an iPhone application developed for Olay to promote their line of skincare products during the Australian summer season.
The app hooked into services provided by the Australian and New Zealand governments to provide highly accurate, up-to-the-minute UV indicators - a point of difference from similar weather apps. When the UV index climbed, we were able to prompt users to apply an appropriate SPF moisturiser by Olay. We also provided users with tools to find the right product for their skin-type and lifestyle, and lots of additional information to explore and share.
Overall the campaign was a huge success: Picked for the 'New and noteworthy' selection by Apple; ranking first in the iTunes Weather category for the Summer; and ranking in the top ten of all applications in Australia for a week. To top it off, the app also won the 'Best Integrated Campaign' award in the 2011 Australian Mobile Awards. Take a look below, and I really hope you enjoy it too!
Roles: Design Lead, Web & App Development (Titanium)
Agency: Arnold Furnace • Client: Procter & GambleAdvertising, Interaction Design, UI/UX2012
Promotional emails and online advertising
Rouge magazine (see related project) is an incredibly popular fashion, beauty and lifestyle website that I've had the opportunity to design. To compliment the site, a range of promotional projects were developed. Below is a selection of member newsletters & promotional emails and online advertising creatives.
Roles: Design Lead, Technical Lead, Art Director
Agency: Arnold Furnace • Client: Procter & GambleAdvertising, Art Direction, Interaction Design2012
Hamilton Island: An amazing holiday destination
This was one of the first large website projects I designed whilst working at Arnold Furnace (aka The Furnace). The beautiful blue colour palette, clean fonts, striking visuals and use of white space all played to the relaxed atmosphere of the destination. These designs extended to the Hamilton Island sub-sites, which remained consistent in styling, but differentiated in colour palette.
Roles: Lead Designer, Art Direction
Agency: Arnold Furnace • Client: Hamilton IslandArt Direction, UI/UX, Web Design2012
The journey to quit smoking starts with 6 steps.
Path2Quite is an interactive website that leads potential customers through a series of serene environments, whilst asking them questions about their lives and smoking habits. This turns the educational information into a truly personal experience, ultimately guiding the user to the product that is right for them.
Glen McPherson, Aliza Nordin Adam, Jonathan Miranda: Digital Design and Animation
Agency: Arnold Furnace • Client: GSK NicabateAdvertising, Interaction Design, Web Design2012